Choosing an Email Marketing Platform for Your Squarespace Website
If you’re building a website on Squarespace and planning to start (or grow) an email list, one of the first questions that comes up is:
Which email marketing platform should I use?
There’s no one-size-fits-all answer, as the best choice depends on how complex you want your email marketing to be, how design-focused you are, and how much time you want to spend managing it.
Below is a simple, unbiased comparison of three popular options that integrate well with Squarespace: Squarespace Email Campaigns, Flodesk, and Mailchimp. This isn’t an exhaustive list of the email platforms available to you; rather, these are popular choices for small businesses, creatives, and solopreneurs.
Squarespace Email Campaigns
Best for: Simplicity and keeping everything in one place
Squarespace Email Campaigns is built directly into Squarespace, which means your website and email marketing live in the same dashboard.
Why people choose it
Very easy to use
Seamless integration with your site’s design and branding
No third-party tools to manage
Great for newsletters, announcements, and basic automations
Things to consider
More limited automation and segmentation than dedicated email platforms
Pricing is based on monthly email sends, not just subscriber count
Fewer advanced features like A/B testing
Learn more
Flodesk
Best for: Beautiful emails and a simple, design-forward experience
Flodesk is known for its clean templates and intuitive interface. It’s especially popular with creatives and small businesses who care deeply about how their emails look.
Why people choose it
Visually polished, modern email designs
Very easy to use
Unlimited subscribers and email sends on paid plans
Straightforward automation tools
Flat monthly pricing
Things to consider
No free plan (there is a trial)
Fewer advanced features like deep segmentation or A/B testing
Integrates with Squarespace via embedded forms or ecommerce sync rather than natively
Learn more
Mailchimp
Best for: Advanced features and long-term scalability
Mailchimp is one of the most well-known email marketing platforms and offers powerful tools for businesses that want more control and flexibility.
Why people choose it
Free plan available for small lists
Advanced automation and audience segmentation
Robust analytics and reporting
Integrates with many third-party tools beyond Squarespace
Things to consider
Interface can feel overwhelming at first
Pricing increases as your list grows
More setup and ongoing management compared to simpler tools
Learn more
How These Platforms Work with Squarespace
All three options integrate with Squarespace:
Squarespace Email Campaigns works natively inside Squarespace.
Flodesk and Mailchimp connect through embedded forms and ecommerce integrations.
All can be set up to collect subscribers, send campaigns, and automate follow-ups from your Squarespace site.
How to Choose
A quick rule of thumb:
Choose Squarespace Email Campaigns if you want the simplest setup and don’t need advanced features.
Choose Flodesk if design matters most and you want a clean, easy-to-use system with flat pricing.
Choose Mailchimp if you want advanced automation, segmentation, and room to grow into more complex email marketing. Or, if you have a small enough email list to use their free plan.
If you’re working with a web designer, they can typically help connect whichever platform you choose and make sure your forms, branding, and integrations are set up correctly.
