Creating beautiful, strategic Squarespace sites that befit your talent & help your business keep on blooming.
Creating beautiful, strategic Squarespace sites that befit your talent & help your business keep on blooming.
For established writers, illustrators, and multi-hyphenate creatives…
With businesses that have grown in several directions all at once. Deeply inspired by your work and audience, I design sites that showcase the full range of what you do in one cohesive place.
You’re ready for a website that generates leads, clients, and makes you proud.
You’ve found success in your creative career and business. People want to work with you. They want what you have to offer.
It’s time for your website to join the party.
When you first built your website, doing it yourself made total sense. You're capable, visually literate, resourceful. A DIY site was the practical choice, and it worked just fine for a while.
Maybe your site was built for an earlier version of what you do, but your latest offerings (a new book, workshop, coaching, newsletter, etc.) are hastily tacked on or missing altogether. Maybe the navigation made sense at one time, but it has become a bit jumbled, more hairball-like. Maybe you’ve opened Squarespace on a Saturday afternoon, moved things around, and closed your laptop feeling worse than when you started one too many times.
The frustration is real, but it isn't really about your website. It's about the gap between the excellence of your work, your writing, your services, and what a potential client, customer, or collaborator sees when they land on your URL.
Let’s make that source of frustration a source of pride.
You don’t need to do this by yourself. You also don’t need to sacrifice your values or artistic vision to have a website that serves your bottom line.
You’re here because you want to:
Have a beautiful website that befits your talent
Generate more leads from your website, BUT in a way that feels good AND looks good
Spend more time on your craft or with your clients, and less time on building a website/brand
Have a clear, structured, and efficient way to take your digital presence to new heights
Be supported by a kind, flexible, organized, and understanding professional through the process
What it’s like to work with Me
I work specifically with creators whose careers are rich, multi-layered, and don’t often fit a standard website format.
Everything you do, in one beautiful place.
I’ll organize everything (your portfolio, books, services, offerings, newsletter, etc.) so the whole picture of your business reads as one creative identity, rather than an array of awesome, but disparate side projects.
Design based on you & your audience.
I dive deeply into your business, your values, and your audience. Once we have a clear understanding of all three, I build a design strategy that complements, elevates, and amplifies your work.
The right people find what you offer.
Everything you do—school visits, readings, coaching, workshops, 1:1 work—is discoverable instead of buried. Each page is designed to educate & build trust so the right people connect with your work.
A process built for creators & owners with busy lives.
You receive access to an organized project portal, copywriting guides written specifically for your kind of work, clear timelines & milestones, and one-business-day communication throughout. You’ll get the best of my virgo brain ;)
“From the initial intake form where Julie asked about my artistic sensibilities and in depth goals, I knew it was the right choice. I’m beyond thrilled with the outcome!”
–Nidhi Chanani, Illustrator & Author
How it works
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![A person with curly blonde hair is sitting at a wooden table, writing in a notebook with a green pen. There is a small brown cup and a larger pink mug on the table, along with a woven basket on a stand. The person is wearing a gray sweater and dark green pants.]()
1. Clarity Call
This is a free 30-minute video call where we get to know each other. I'll ask about your business, your goals, and what's not working with your current site. You'll get a feel for how I think and whether this feels like a good fit. After our call, I'll put together a personalized proposal with package options based on everything we discussed. If you love what you see, you’ll pay a 34% deposit to book your spot.
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![Tablet on a beige cloth surface displaying a project management webpage, with an orange textured notebook to the left and a white pen to the right, and a pair of glasses on an open notebook at the top.]()
2. Discovery
Once you book, you'll get access to your own Notion project portal with a comprehensive strategy questionnaire inside. You'll tell me everything about your business: your work, any offerings, your ideal clients/customers, where your clients or customers come from, what's working, and what's not.
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![A tablet displaying a webpage titled 'Home Page Copy Guide' placed on a marble and wooden floor.]()
3. Guided Content Prep
Within your Notion portal, you'll also receive comprehensive copywriting guides. Each guide is broken down section by section and walks you through exactly what to write and why. (And if you'd rather not write it yourself at all, that's what the done-for-you copywriting add-on is for.)
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![A laptop displaying a website for author and illustrator Phoebe Wahl, featuring an illustration of a girl reading inside a tent, with clothes hanging on a line outside, and text about her work.]()
4. Brand Styling & Homepage
On your project start date, I'll use your strategy and your content to curate your site's color palette, typography, button styles, and a custom wordmark logo. Then I'll design and build your homepage, which becomes the creative and strategic blueprint for the entire site. You'll have a full revision round to request changes, plus a smaller approval round for final tweaks before we move forward.
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![A website about Shetland-inspired knitting patterns for modern makers, shown on a smartphone and a tablet, with a background of a scenic landscape with hills, water, and a cloudy sky.]()
5. Full Website Build
With your homepage approved, I'll design and build the rest of your site. Every page is built with the same level of intention: clear calls to action, purposeful section flow, and a visitor journey designed to build trust and guide the right people toward taking action. You'll have one revision round across all remaining pages, plus a final approval round for small tweaks.
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![Laptop on a white desk displaying a grid of online tutorial videos with titles related to website editing, accompanied by a large beige vase on the left.]()
6. Launch & Support
Your site goes live! You'll receive access to a library of how-to video tutorials so you can confidently manage your site going forward. You'll also have 30 days of email support for any questions that come up after launch.
What’s included
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Before I design anything, I take time to understand the breadth of your business and how all the pieces connect. From there, I map out what each page needs to do and how the site guides visitors toward action. Everything else is built on this foundation.
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A custom wordmark, color palette, and typography drawn from you, your values, and the audience you're speaking to, so the visual identity feels like a natural extension of who you are.
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Every page your work needs, fully designed and built on Squarespace, optimized for desktop and mobile. Includes SEO fundamentals and a seamless connection to your newsletter and lead magnet, so your site is ready to grow your audience from launch day.
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Page-by-page guides written specifically for the kind of work you do. You'll know exactly what to write and where, without staring at a blank page. Full-service copywriting is available as an add-on..
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A Notion space that holds your timeline, deadlines, guides, and content in one place, so you're never digging through email threads wondering what's next.
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A video training library for managing your site plus 30 days of email support after handoff, so you're confident taking the wheel and not left on your own the moment we hit publish.
How it works
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Clarity Call
This is a free 30-minute video call where we get to know each other. I'll ask about your business, your goals, and what's not working with your current site. You'll get a feel for how I think and whether this feels like a good fit. After our call, I'll put together a personalized proposal with package options based on everything we discussed. If you love what you see, you’ll pay a 34% deposit to book your spot.
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Discovery
Once you book, you'll get access to your own Notion project portal with a comprehensive strategy questionnaire inside. You'll tell me everything about your business: your work, any offerings, your ideal clients/customers, where your clients or customers come from, what's working, and what's not.
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Guided Content Prep
Within your Notion portal, you'll also receive comprehensive copywriting guides. Each guide is broken down section by section and walks you through exactly what to write and why. You'll know what your visitor is thinking and feeling at each point in their journey, what they need to hear next, and how to say it in language that's search-friendly. If you've ever stared at your own website copy wondering where to even begin, these guides will completely change that experience. (And if you'd rather not write it yourself at all, that's what the done-for-you copywriting add-on is for.)
You'll also receive guidance on gathering and uploading your images to our shared folder, so everything is organized and ready to go when the design phase begins.
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Brand Styling & Homepage
On your project start date, I'll use your strategy and your content to curate your site's color palette, typography, button styles, and a custom wordmark logo. Then I'll design and build your homepage, which becomes the creative and strategic blueprint for the entire site. You'll have a full revision round to request changes, plus a smaller approval round for final tweaks before we move forward.
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Full Website Build
With your homepage approved, I'll design and build the rest of your site. Every page is built with the same level of intention: clear calls to action, purposeful section flow, and a visitor journey designed to build trust and guide the right people toward taking action. You'll have one revision round across all remaining pages, plus a final approval round for small tweaks.
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Launch & Support
Your site goes live! You'll receive access to a library of how-to video tutorials so you can confidently manage your site going forward. You'll also have 30 days of email support for any questions that come up after launch.
Pricing & Packages
Foundations
3 payments of $1,667 USD
Perfect for folks with one main offering or portfolio collection at the heart of their business. Maybe you're a freelance illustrator, a coach with one signature program, an author with a book and a newsletter, or a teacher with a focused workshop practice. You need a strong, beautiful site that does its job well without extra pages you don't need.
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5 Page Squarespace Site: Home, About, Contact, Services OR Portfolio, Link-in-bio page
Brand Styling: A custom wordmark logo, color palette, and fonts to create a cohesive, recognizable brand
Copywriting Guides: Step-by-step guides for your all of your main pages to help you write with clarity and confidence. (Copywriting services available at an additional cost.)
SEO Fundamentals: Built-in best practices, including meta descriptions, alt-text, and keyword-friendly structures, to help your site get found.
Integrations: Set up for bookings, email marketing, lead magnets, etc. to streamline your workflow.
Training Library: A collection of easy-to-follow videos so you can confidently update and manage your site.
Post-Project Support: of support to answer questions and troubleshoot anything after our work together ends.
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Content prep phase, then 4-6 weeks
Comprehensive
Starting at 4 payments of $1,625 USD
Perfect for folks whose business has grown in multiple directions. Maybe you have books, courses, services, a podcast, or a portfolio that's expanded over the years. Or, you're at a turning point with a launch coming up, or maybe you've been multi-stream for a while and your site has never quite caught up.
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Strategic Site Plan: You will complete a strategy questionnaire, and I will use those answers to build a site strategy that determines: what each webpage needs to accomplish, the primary calls to action on each page, how the visitor journey flows through the site, where the conversion points live, site architecture, and page structure.
6+ Page Squarespace Site: Home, About, Contact, Services OR Portfolio, Link-in-bio page, and any other page(s) we determine you need to convey your offerings (sales pages, blogs, events pages, additional portfolios, shop integration, etc.).
Everything else in Foundations
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Content prep phase, then 4-8 weeks
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Julie took the bones of my vision and expanded them beyond the rigid rules I'd set up in my brain over the years about what my website is supposed to look like. I was so blown away by how organized and speedy Julie was. She had so many fantastic ideas about how to organize my body of work and optimize my site overall. I can't recommend her highly enough!
PHOEBE WAHL
Award-Winning Illustrator, Author & Designer -
I LOVE LOVE LOVE IT!!!! I am SO happy with how this looks! The books pages are so cool?! Like whaaat! And the about page ahhh! Honestly this is more than what I could even think of putting together.
NNEKA MYERS
Illustrator & Creative Director -
It felt like business therapy! I love everything so much. It's truly a good vibes only site!
RENEE KURILLA
Illustrator & Author
Is this the right fit for you?
You're an established writer, illustrator, teacher, entrepreneur, or multi-hyphenate with a body of work you've built over years.
Your business has grown into multiple areas (books, courses, workshops, services, a podcast, a newsletter, teaching, portfolios) and your site wasn't built to hold all of it.
You have paying clients, readers, students, or customers.
You want a site built with a site strategy catered to your offerings
You value a calm, guided process and are willing to show up for it: reviewing work, giving feedback, and making decisions alongside me.
You're planning for a launch, a rebrand, or a new chapter in your business and want your site in place to support it.
Frequently Asked Questions
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I take on only 1 or 2 website projects at a time, which allows me time to give your site focused attention and a faster turnaround. Because of this, I recommend reaching out at least 3 months in advance of your launch, but the best way to check my current availability is by filling out the inquiry form.
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Your input is essential in making sure your website aligns with your brand and speaks to your audience. At the start, you'll complete a branding questionnaire, gather your images and assets, and write your copy (with the help of my copywriting guides). If you’d rather not handle copywriting yourself, check out the next FAQ for options.
Once designs are ready, you’ll provide feedback at key points—these review windows will be outlined at the start of the project so you’ll know exactly when to be available. By the time we launch, your website will feel completely aligned with your vision and ready to support your business.
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The time needed to prepare your content depends on the size of your site and how comfortable you are with writing. Most clients spend about 4 weeks on this phase, though others complete it faster. You’ll receive conversion-focused copywriting guides for the main pages on your site to help streamline the process. If you’d rather not write your own copy, I offer copywriting services as an add-on.
I’ll also provide you with image uploading guides so you know exactly what types of visual content you’ll need to upload to our shared content folder in your client portal.
Since content informs design, your website’s design phase can’t begin until all final content is submitted. This ensures everything flows seamlessly and avoids last-minute changes that could delay the process. I know this part takes work, but I’m here to support you every step of the way!
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I do accept pre-branded projects on a case-by-case basis. If you already have established branding (logos, color palettes, and/or typefaces), I’d love to hear more! I’ll review your existing branding to ensure it aligns with web best practices and accessibility standards. Fill out my contact form, and we can chat about whether we’re a good fit!
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Absolutely. All websites are designed to be responsive, ensuring they look and function beautifully on desktops and smartphones.
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Definitely! One of the main reasons I design on Squarespace is to ensure you have full ownership of your site and the ability to make updates yourself. I’ll provide you with training so you feel confident adding and editing content as your business evolves. My goal is for you to feel empowered to manage your website independently—but if you ever need help with updates down the line, I’m available for ad hoc support as needed.
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Yes. Here is an example of a package divided into 3 payments:
34% non-refundable deposit at booking
33% at beginning of design period
33% at the established project end date
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In addition to my design services, here are a few things to factor into your budget:
Squarespace Plan: You will need to subscribe to at least the Core Plan, which is a recurring expense for as long as your site is live. (As a client, you’ll receive a 20% discount on your first year.)
Domain: If you purchase your domain through Squarespace, the first year is free. After that, it will renew annually.
Privacy Policy & Terms: Most countries require websites to disclose how they collect and use visitor data. You can write this yourself, but for full legal protection, I recommend using Termageddon. I will guide you through this process!
Email Service Provider: If you want to collect leads or send email campaigns, you’ll need an email marketing platform like Squarespace Email, Flodesk, or Mailchimp. If you already have one, we can integrate it seamlessly into your site.
Additional Features: If your site requires premium plugins, third-party tools, or custom integrations, we’ll discuss any extra costs upfront so there are no surprises.
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Your website will be built on Squarespace. I use Squarespace because it’s user-friendly, reliable, and gives you complete ownership over your site, making it easy for you to manage and update content as needed. Plus, with its built-in features and customizable design options, we can create a beautiful, professional website that truly reflects your brand.
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Since I am typically booked out a few months in advance, I’m not often able to take on partial site builds. However, you’re welcome to contact me with your project details and I’ll see if I can help.
Please note: I am not taking on small projects or site updates for non-Squarespace websites at this time.
Ready to talk about your site?
I’d love to chat with you and learn about your business! You can click the button below to complete a questionnaire, and Julie will be in touch soon after.