Anoosha Syed
Children's book author, illustrator, & art educator
Anoosha's work spans children's books (including The Salt Princess, Lost Stick, and That's Not My Name!), editorial illustration, character design, and surface design, with collaborations for Google, Target, Disney, Netflix, Nickelodeon, Penguin Random House, and DreamWorks. She also runs a YouTube channel, a Substack newsletter, and shares free resources, guides, and consulting services for fellow illustrators.
The before
Anoosha came to me having used the same Squarespace template for nearly a decade. Her business had grown well past what that template was built to hold: she was no longer just an illustrator, but a multi-hyphenate creative with picture books, client collaborations, school visits, public speaking, a YouTube channel, free guides for artists, and consulting services. She wanted a complete overhaul that captured her personal style and gave each part of her practice a real home.
"Julie's questionnaire asked some super insightful questions that I had never really thought to ask myself before. It felt like business therapy."
—Anoosha Syed
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What we did
Working from her existing aesthetic and the layered nature of her business, I built a strategic Squarespace site that gives each part of her practice the space it deserves. Together we:
Built a sitemap that organized her many directions, from picture books to client collaborations to artist resources, into clear, browsable categories
Designed a custom Resources hub with a collapsible accordion menu to hold YouTube videos, free guides, mentoring, blog posts, and tool recommendations in one playful, explorable space
Created dedicated portfolio sections for her books and her client collaborations, letting visitors navigate her work by what they're looking for
Designed a custom visual identity built on her refreshed branding, with illustrated elements, patterns, and animated touches that make the site feel like stepping into one of her paintings
The Result
Anoosha now has a site that holds the full range of her work, from her bestselling picture books to her client illustration to her growing body of educational resources for fellow artists. A real hub, the way she imagined it, with room to keep growing as her practice does.
"She is so big-brained and creative and totally understood what I was trying to achieve. Julie's sitemap helped everything feel clear from the start, and set a perfect foundation for the rest of my site to build off of."
—Anoosha Syed
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